World of Warcraft Subscriber Bleeding Stemmed: 10.2 Million


It seems like only yesterday that we were talking about the possible, perhaps, maybe imminent death of World of Warcraft at some point in the near or far foreseeable horizon of an unpredictable future just out of our gaze but right under our noses. Over the past few months, Blizzard has really revved up the promotion machine, offering free upgrades to Cataclysm and level 80 characters for returning, offering a free copy of Diablo III for promising Blizzard you would delay the divorce for another twelve months.

Well the promotions must be working, because World of Warcraft’s subscriber loss seems to have shorted out: From 10.3 million reported in November to 10.2 million reported in Blizzard’s latest report. You can check out the report at the link below for more information on Diablo III, Call of Duty, etc.

(Source: Blizzard Finances)

The Old Republic Responsible For WoW Subscriber Losses


Talking to Eurogamer, Producer John Lagrave admitted that the launch of The Old Republic has had an effect on World of Warcraft’s subscription numbers. Lagrave goes on to talk about possibly extending the current World of Warcraft unlimited trial (up to level 20) to level 40, or even level 60, but with a firm reminder that Blizzard has no plans to take the MMO to a free to play model, as Blizzard still feels that the game runs best as a subscription.

“Of course people are trying Star Wars – our development team are trying Star Wars! I’m one of the few people who’s still playing it actually, but yeah we’ve seen a dip in subs. It certainly has to at least be attributable to The Old Republic, but it’s also attributable to people who want to wait and get Mists of Pandaria, so it’s not surprising.”

Blizzard is one of several developers to be very open about their loss of subscribers, and one of the few companies to actually post a base figure of how many are still playing. Up until recently, a major portion of Blizzard’s dropped subscribers have been attributed to losses over in China where the rate of income per user is lower than in the West, in territories including China where users pay for World of Warcraft like a prepaid phone (adding hours). Blizzard also attributes some of the loss to players to a need to release more content at a faster pace, as players complete it. Meanwhile, the expansion of the cash shop has more than made up for the loss of subscribers, leading to higher revenue each quarter.

In the face of 1.7 million subscribers for The Old Republic, Blizzard is looking to entice its previous customers to return and current customers to remain so. Back in October, Blizzard launched the expanded Annual Pass offering a free copy of Diablo 3, a spectral mount, and guaranteed access to the Mists of Pandaria beta (The Diablo 3 promotion ends May 1st, if you were thinking about signing up). Just recently, Blizzard launched the Scroll of Resurrection campaign, offering an upgrade to Cataclysm, a free level 80 character, and free faction/server changes for the recipient.

All of this on the heels of Blizzcon 2012 being cancelled so Blizzard can focus on its development, and laying off 600 non-developmental workers.

You can read the rest of the discussion at the link below.

(Source: Eurogamer)

World of Warcraft on iOS Still A Possibility


As a reasonable person, I’ve always said that the day that major MMOs like World of Warcraft and Everquest are readily available on mobile platforms will be heralded as the day productivity died. That being said, Blizzard will not accept no for an answer, and is always on the lookout for a way to bring World of Warcraft to the iPhone.

Speaking to Eurogamer, Senior WOW Producer John Lagrave discussed the challenges involved in bringing a massive online game to such a small platform, from UI to controls, to chat and beyond.

“So we certainly look at that, but we just haven’t solved it. What we’ve done with WOW on mobile devices is very simplistic: view the armoury, you check your auctions – not just on mobile but also on web.

So it might be a while before you are explaining to your boss that you were only late from lunch because the Lich King was tanking more damage than usual, but if Blizzard has any say in it that time will be sooner than you think.

(Source: Eurogamer)

Free Diablo 3 Ends May 1st: WoW Annual Pass


Diablo 3 is here! Well, the release date and ability to pre-purchase is. While many of you who subscribed to the World of Warcraft annual pass (monthly payments, but locked in for a year) did so for the free mount and beta access to Mists of Pandaria, you may have also done so for the free copy of Diablo 3 that comes with it. Possibly, I don’t want to assume anything.

Now that Diablo 3 has a release date, May 15th, Blizzard has announced that the promotion is coming to a close. If you want that free Diablo 3, you will need to purchase the World of Warcraft annual pass by May 1st, after which your commitment will only net you a free mount and beta access to Mists of Pandaria.

(Source: Battle.net)

Need A Scroll of Resurrection? Comment Below


If you’re like me, you would like to have a scroll of resurrection for the Cataclysm upgrade, free level 80 character, etc, but don’t know anyone who still plays World of Warcraft. Luckily for myself, I’m already subscribed to the twelve month annual pass and ineligible for this promotion anyway, but as a service to our good friends out there MMO Fallout is offering scrolls of resurrection.

For me to send you a scroll of resurrection, submit your realm name and character name in the comment box below. I need both, and this will only work if your account expired before March 4, 2012, and the reward will be transferred once you purchase a subscription. Your comment will be held in moderation and will not be approved, your username/realm will remain private and only visible to myself.

Note: The invitations were working before, but it appears that they are now restricted to my area. North America/Canada/Latin American players only.

Mists of Pandaria Dropping Support For Windows 2000


I apologize for this article being about two months late, but in a post on the World of Warcraft forums, Blizzard has announced that in preparation for the launch of Mists of Pandaria later this year, World of Warcraft will no longer be compatible with the Windows 2000 operating system.

In preparation for the upcoming release of Mists of Pandaria, updates to World of Warcraft will no longer support Microsoft Windows 2000. Microsoft ceased support for this version of their operating system in 2010. Players still using Windows 2000 are encouraged to upgrade prior to the release of Mists of Pandaria.

According to a user on the same thread, World of Warcraft is still playable on Windows 2000 by replacing OS .dll files with other versions. As a developer, Blizzard is widely known for ensuring that their games work on as many computers as possible, going as far as including operating systems long after Microsoft had ceased support. Still, all good things must come to an end, and users will have to upgrade if they want to continue playing.

More on World of Warcraft as it appears.

Blizzard Lays Off 600: But From Where?


Blizzard is a special case. If any other company were to lay off 600 people, I might put on my tinfoil hat and start predicting the incoming Chapter 11 apocalypse. Meanwhile, while the usual people are screaming of the impending death of Blizzard, it is worth noting that 90% of the layoffs are from the non-development side of the company without impact on the World of Warcraft development.

But there is one factor I wanted to talk about with regard to World of Warcraft, and that is how Blizzard has managed to do a complete reversal of expectations on income versus subscription numbers. In the past year or two since Blizzard’s figures peaked at twelve million, subscription numbers have dropped by nearly two million. Against what you might expect, Blizzard continues to post higher revenue from World of Warcraft thanks to the increasing sale of cash shop vanity pets and mounts.

So while a good few are referring to the layoffs as the death slide of Blizzard, I’m going to need more persuasion before I dust off the old tin foil hat.

Blizzcon 2012 Cancelled, Blizzard Too Busy


Since 2005, Blizzcon has been a place of reveals, a chance to check out new Blizzard games early, and an opportunity to see just how scantily clad a Blood Elf can get. However, in a nod to Blizzard’s current heavy work load, Blizzcon has been canned until 2013. Currently, of course, Blizzard is on full production of the next World of Warcraft expansion, the next Starcraft 2 game, Diablo 3, and the mysterious Project Titan, among other projects.

It’s easy to forget just how much work and money goes into a convention, that could be better spent on development and marketing. Still, no doubt players will be disappointed if they had a costume set up to show off this year.

Until next year, friends.

Falling Out #2: Healing Classes


Because we all know a guy like the Fighter.

Special thanks to Ryker from the Spriter’s Resource message board for the enlarged Final Fantasy sprites. Tune in for a new episode every Monday, Wednesday, and Friday.

Video of the ____: Chuck Norris Allows World of Warcraft To Survive.


There are ten million people in World of Warcraft, because Chuck Norris allows them to live. This new ad went live during the NFL Chargers vs Bears game.