Warhammer Online: Too Far Gone For Free To Play?


Back in October, VP of Bioware Mythic Eugene Evans told us that Warhammer Online is alive and kicking and, much like the Christmas cookies in the closet in July, remains an undiscovered treat. In fact, Evans was confident enough in Warhammer’s future to announce that subscription numbers had risen since the announcement of WAR’s free to play half-brother Wrath of Heroes, and that Mythic has absolutely no plans to take the game free.

In a move to increase server population, Mythic announced that players on the Gorfang and Karak Azgal servers will need to transfer to Badlands and Karak Norn respectively. Starting December 14th, the transition will be optional for three weeks before the aforementioned servers (Gorfant/Azgal) are marked as legacy servers and shut down.

The game play experience of our customers is something we highly value.  We don’t make changes like this lightly.  A lot of metrics and analysis accompanies this type of decision. We feel that these changes will help to ensure that server options continue to facilitate that best RvR experience out there.  Thanks for playing and see you on the battlefield!

This move leaves North America and UK players with one server to choose from each, and at least this writer wondering: Is Warhammer too far gone to go free to play? Playing devil’s advocate, an easy comparison can be made to Lineage II, of which I personally anticipated the game to shut down around the time NCWest had shuttered all but a single remaining server in North America.

We know from past interviews with Derek Smart and Stephen Calender that the process of moving an MMO to a free to play model is immensely time consuming and expensive for the developer, and occasionally a better business option to just shut down rather than invest the money without a clear indication of what revenue can be brought in.

One thing I can say for certain is that Electronic Arts is going to drag Warhammer Online until the product is no longer financially viable, and then probably continue running the game after that. The early bankruptcy of Realtime Worlds and the performance of Warhammer Online has dealt a great deal of damage to Electronic Arts’ relations with their investors, so much so that Gamasutra ran an article that investors were turning down The Old Republic out of fears of similar performance and support.

As for shutting down, Warhammer Online will not be shut down until The Old Republic is in the clear and bringing in so much money that the investors don’t even notice WAR die in the corner as its once loving parents now spend their time fawning over their new baby that looks a bit like the old one, but with cuter dimples.

One thought on “Warhammer Online: Too Far Gone For Free To Play?”

  1. This means each server is NOT unique in their ability to affect the ratings of their own cites and must be at the mercy of all the actions on EVERY server in the game. This is a very poor mechanic if that is the case. Even WoW can break down these events and similar activities over each individual server. Why should a company force its players to rely on what every other server has done, or in the case of some low pop servers, what they don’t do.

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