And more facts you didn’t know from EG7’s report.
A bunch of new benchmarks were completed this week in the world of Daybreak Game Company with their recent acquisition by EG7. We finally learned what their financials look like, CEO Ji Ham cared just a smidgen enough to actually make a statement for the first time in our known history, we finally learned what the business relationship is between Daybreak and Standing Stone because Daybreak had neither the transparency or professional courtesy to disclose that over the past five years, and the company has finally stopped dodging questions (read: lying) about who owns them.
EG7 on the other hand has been ridiculously transparent, being a publicly owned company. If you check out this document it gives a hell of a lot of information about Daybreak Game Company and the performance of its various properties. For instance would it surprise you to learn that 60-80% of users across Daybreak’s games are tenured players who have been there for 3+ years? Or that DC Universe makes up a whopping 38% of bookings? Or that Dungeons & Dragons Online players spend $65.20 monthly per average paying user? Or that only 10% of Planetside 2 players stick around?
One thing I found interesting is that EG7 laid out the plans for Daybreak going forward. Lord of the Rings Online players will be happy to hear that the game is set to receive a massive visual and technical upgrade as well as apparently a port to next gen consoles to capitalize on the upcoming Amazon series. Another point of interest would be that Daybreak has a Marvel license.
And if that’s not enough for you, here’s the current legal structure of EG7. Apparently Standing Stone (LOTRO/DDO) and Dimensional Ink (DC Universe) are now a subsidiary of Darkpaw (Everquest) which in turn is a subsidiary of Daybreak, a subsidiary of EG7. If none of that makes sense I wouldn’t invest too much mental energy into the business machinations.
MMO Fallout 