Tag: Book

Some of you may remember back a billion years ago when I interviewed Stephen Calender about Lego Universe, back when MMO Fallout was an even tinier blip on the radar of the internet. Generally I assume that our old articles are lost to the deep recesses of history, not to mention the back pages of Google’s search ranking, only to be brought up when I feel like talking about them. Count me wrong, because not only did someone dig up the old interview, but they felt it pertinent enough to mention in a real life book. With pages!

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry is about how LEGO brought itself up from the brink of irrelevance to become one of the most successful toy companies ever. It also has a small mention to our interview with Stephen Calender, about the flaws in Lego Universe and the difficulty in getting rid of all of the bugs in a game.

Check it out at the link below.

(Source: Amazon)