
With Heart of Thorns right around the corner, Arenanet has announced a major change in the Guild Wars 2 business model. Starting yesterday (the 29th), anyone can now access the core game for no down payment. In the announcement, Arenanet discusses the move being partially in response to other games where the heavy list of expansions made getting into the game as a new player confusing.
We’ve seen examples in the industry where that kind of thing has gotten out of control. It doesn’t seem right, and we want to do better. As we get ready to ship our first expansion forGuild Wars 2, we want to ensure that we keep the business model friendly and simple. So let’s be clear that when we say Guild Wars 2 is buy-to-play, we’re only asking you to buy one thing: the current release, Guild Wars 2: Heart of Thorns.
What does “access the core game” mean? Well in this context, free players are limited in character and bag slots, cannot use map chat, and can only buy/sell common goods on the market. They also cannot mail items/gold, trade gold for gems, or access guild vaults. Free accounts are also limited from leaving the starting zone until level 10, from using the LFG tool until 30, and to level 60 until they can compete in world v world, to prevent players from disrupting the game.
Arenanet also promises that this change will not usher in heavy microtransaction marketing.
(Source: Guild Wars 2)