Mortal Online Q1 2012: Sales Up, Mortal Online on "Major Gaming Platforms"


More news from the Star Vault…vault. The financial details for Star Vault’s first quarter have been released, and it appears the trend may finally break. Back in February, Henrik Nystrom announced a 50% increase in sales and an 80% increase in user activity. During the 2011 interim report, Star Vault revised its projection of breaking even in 2011 to a new prediction that the game would break even in the second quarter of 2012.

According to Star Vault’s reports, the number of monthly subscriptions increased slightly compared to the fourth quarter. The sale of licenses increased 68% from last quarter. Even with the increase in sales, Henrik notes that the game could still be friendlier to new players, which the company intends to accomplish with the release of Awakening in Q2 2012.

It is important to emphasize that the expansion includes enhancements and additions that we hope will appeal to the wider audience. Among other things, it will be easier to get into the game for new players. The expansion will also lead to the constant will be something interesting to do in the game, although it would not be interested in playing conflicts and / or war.

Henrik also mentions Mortal Online appearing on “major gaming platforms.”

According to our assessment, we, following the launch of “The Awakening”, to meet the standard requirements that exist for a game to be approved on the major gaming platforms.

More on Mortal Online as it appears.

(Source: Star Vault press email)

Mortal Online: 450,000 Subscriptions In 5 Years


As an avid fan of the sandbox genre, I would love to see Mortal Online evolve from the money-losing machine that it is today to a powerful name in the industry. Who knows, maybe in a few years Star Vault will be powerful enough to make my death look like an accident. Sandboxer.org has posted a chat in which Star Vault CEO Henrik Nystrom talks about his vision for Mortal Online, not just the developer hitting more sales but the game eventually doing well enough to compete and even succeed Eve Online.

Now, Eve Online has an estimated 450,000 subscribers (plus PLEX traders), so the goal may seem a bit off in the distance. Mortal Online’s Awakening expansion will bring with it drugs. What kind of drugs, you ask? The illegal kind, more illegal than a Pepsi machine in a grade school hallway.

We await Mortal Online’s next expansion with anticipation.

(Source: Sandboxer)

Mortal Online Wasn’t Hacked


Here at MMO Fallout, I’ve developed a pet peeve over the distinct difference between being hacked and having an account breached. Hacking requires some amount of technical prowess to accomplish, such as exploiting a vulnerability in an sql database to retrieve a list of passwords, or in the case of NCSoft back a couple of years, using an exploit in the client to log into a random person’s character and steal their items. When someone breaches an account by way of keylogger, guessing the password, or having access to an account with higher privileges, the account was compromised, not hacked.

In the case of Mortal Online, yesterday a player obtained access to a GM account and went wild on the server, deleting structures and altering some player’s accounts. It’s important to note that the person was not able to access payment details, and apparently the extent of the damage was destroyed assets, some players had their passwords changed, and some players were banned.

So Star Vault, as they announced, had a “security breach,” but the company was not hacked as some outlets are reporting. I just want to reinforce this difference because with the recent hacking at Steam, Square, Sony, etc, the announcement that a company has been hacked is just another fear of one’s credit details being stolen.

The more you know.

(Source: Star Vault)

Mortal Online Wasn't Hacked


Here at MMO Fallout, I’ve developed a pet peeve over the distinct difference between being hacked and having an account breached. Hacking requires some amount of technical prowess to accomplish, such as exploiting a vulnerability in an sql database to retrieve a list of passwords, or in the case of NCSoft back a couple of years, using an exploit in the client to log into a random person’s character and steal their items. When someone breaches an account by way of keylogger, guessing the password, or having access to an account with higher privileges, the account was compromised, not hacked.

In the case of Mortal Online, yesterday a player obtained access to a GM account and went wild on the server, deleting structures and altering some player’s accounts. It’s important to note that the person was not able to access payment details, and apparently the extent of the damage was destroyed assets, some players had their passwords changed, and some players were banned.

So Star Vault, as they announced, had a “security breach,” but the company was not hacked as some outlets are reporting. I just want to reinforce this difference because with the recent hacking at Steam, Square, Sony, etc, the announcement that a company has been hacked is just another fear of one’s credit details being stolen.

The more you know.

(Source: Star Vault)

Star Vault Reports 50% Increase In Sales


Star Vault could use some good news going for it. After the web hearing just a few days ago where Henrik announced that only five permanent employees remain with the rest filled in by contractors. In an announcement on Aktie Torget, Star Vault has reported an increased interest in Mortal Online. Sales of licenses have increased 50%, and CEO Henrik Nystrom has made the following statement:

“We have the last month, noted a number of interesting positive trends regarding nyköp, gambling activity and to some extent, extensions of subscriptions. Game Activity – players that typically have been logged on Mortal Online per day – has increased significantly by about 83 percent and is an indication that players enjoy the game. The increased activity also makes the game more fun, more vibrant and there are naturally pleased with the increased number nyköp and – albeit marginally – increased subscription renewals.

The positive trend can be explained with our upgrade of the so-called Territory Control, which I think many players have been curious to try while waiting for our next expansion, “The Awakening”. It’s been a good start to 2012 and now we are working on with our future expansion, “The Awakening” that we expect to add further appeal to Mortal Online. “

You can find the entire (short) announcement below.

(Source: Aktie Torget Exchange)

Star Vault Has 5 Employees, Says Henrik At Web Hearing


Sweden’s Aktie Torget Exchange has posted a web hearing with Star Vault CEO Henrik Nystrom, of which you can find the full translated version below. For the sake of brevity, I have compiled some of the more important points.

If you didn’t catch Star Vault’s Q3 2011 finances, the company reported that they had reduced staff without offering an exact figure. In the first question of the hearing, Henrik directly addresses this topic:

5 people are employed by Star Vault, then we have a team that works in the form of project employment/freelance when there is a need for it.

As he has done before, Henrik discusses why the game has faced its population issues, particularly with regard to the experience new players have upon joining, that the existing community must be helpful to new players who seek assistance, otherwise they may not return.

When asked about how long he expects Mortal Online to survive, Henrik likened the game to MMOs that have survived for over a decade. He also notes that Star Vault expects Mortal Online to break even and start profiting in mid 2012. Publishing with LeKool to bring Mortal Online to China should result in some results this summer.

Star Vault’s long term goal is 50,000 subscribers, a goal Henrik sees as reasonable. The average demographic for Mortal Online is the 18-20 male crowd.

(Source: Aktie Torget Exchange)

Thanks to Slapshot1188 for the tip.

Star Vault Interim 2011 Report


I apologize for the poor translation. Finances have been translated to USD using rates provided by Google and accurate as of January 25, 2012. All of this information was sourced via official financial documents translated through Google translator. You can view the original document here.

Star Vault has released its combination Q4 and 2011 Interim Report, showing a decrease in subscriptions and a continued drop in profit. In addition, the company has announced an unspecified number of layoffs.

Q4 2011 Points of Interest:
Net Sales: $82,661 (from $103,515 in Q3)
Profit after Finances: $-123,119 (from $-105,623 in Q3)

Subscriber numbers were down in Q4 compared to Q3 (which saw a jump in sales but lull in subscribers). Star Vault attributes this to the game being difficult to new players. The number of forum members increased by about 600.

Interim 2011:
Net Sales: $408812 USD
Profit after financial items: $-505,751

Earlier in 2011, Star Vault voted for the sale of 9.9 million shares, bringing in $528,000 (before transaction fees) to repay a loan. In June, Star Vault announced partnership with LeKool for publishing Mortal Online in China.

In order to reduce costs, Star Vault has reduced its number of employees.

Star Vault has over the past year undergone some changes and we have among other things, forced to revise the previous target to achieve breakeven in 2011. One reason for this was to Mortal Online has not adhered to the players’ high expectations and that Star Vaults cost base has been too great. We have learned lessons from what happened during the journey and is working hard to develop the game in the right direction. One change we have implemented to reduce the above cost base is above all that we have reduced the number of employees and instead will make use of consultants as necessary.

With the release of Dawn and Territory Control expansions, Star Vault hopes to make Mortal Online the most challenging PvP game.

And the moment that we were all waiting for, Henrik’s statement on the state of the game.

With our current cost structure of the Board believes that we are very close to achieving break-even, a goal we hope to achieve during the second quarter of 2012. We have a strong belief in Mortal Online, and still see great opportunities in the market we are.

Star Vault Summons League of Extraordinary Investors For Meeting


The Board proposes that the AGM resolve in order to enable the Board to provide the company with working capital to authorize the Board, during the period until the next AGM, to decide on the issue of a maximum a number of shares and / or convertible bonds and / or warrants entitling to convert to each new subscription, or involves the issuance of a maximum a number of shares to an amount not to exceed 2 million…

Looking to buy stock in Star Vault? They are looking to sell. Announced in an investor’s email, Star Vault will be holding a meeting on January 13th to discuss and vote on the sale of up to 2 million more stocks in order to acquire more “working capital.” The board notes the obvious downside of issuing these stocks, namely that it will dilute the value for existing stockholders.

The measure requires two thirds of the board to vote yes before the new stocks can be sold.

(Source: Translated Release)

Star Vault Q3 Financial Reports


Star Vault today released their third quarterly report for 2011, and the results are rather similar to last quarter. For the first time, Star Vault has reported a loss in subscribers, even though sales of the game client itself are up. In the usual manner, I’ve included the fun facts for you all to enjoy. Do bear in mind that there may be some inconsistencies and poor grammar, as my source is the poor translation of Google from a Swedish document.

  • Star Vault’s Q3 net sales amounted to 706,404 SEK, but the company’s net earnings remains in the red (-720,790 SEK)
  • Subscriber numbers declined in the third quarter, which Star Vault attributes to the delay of Territory Control.
  • Sales of the game itself increased in Q3 over Q2.
  • Territory Control hopes to bring in more players who “really take gaming seriously.” (their words, not mine)
  • Star Vault is still working with OnLegends to bring Mortal Online to a wider audience.
  • Star Vault’s gross profit for the first nine months was 4.3 million SEK ($622 thousand USD).
  • Administrative Expenses ran up 1.3 million while research and development gobbled up 2.1 million.

And because you were waiting for this part of the quarterly update:

Program to reduce our costs are developing well and we expect and that the outcome of this will reflected fully in January 2012. With our current cost structure, we consider that further approximately 500 players to achieve break-even, a goal that we are due to the delay of further expansion expected to achieve first quarter of 2012.

And an interesting note on why Star Vault has been in the red:

In June 2011 signed an agreement with Star Vault LeKool (Chinese publisher) when the fast-growing gaming market for English-language games in China is one such market that the company could not reach before. Along with LeKool open this opportunity up and Mortal Online expands thus into this interesting market. The business model means that the cost of operation increases to a much lower rate than revenues, when number of players increases. Star Vault will continually monitor price developments in the industry to offer players market prices. In the longer term, the Star Vault to develop and sell new games.

CCP Responds To Star Vault's Terms of Service


As a small website operator, I’m always interested in seeing what kind of overwhelming response can be generated when someone far more popular than me links to my story. Last week, I brought up the rather humorous story of Mortal Online’s Terms of Service being stripped directly from Eve Online’s, down to the accidentally placed “Eve Online” (seen above). Massively ran with the story and, unlike myself, they are popular enough to get a joking response out of CCP:

We shot them (the company that makes it) this message.


Star Vault:

We here at CCP couldn’t help but notice that our expert wordsmithing, legal poetry and cunning turns of phrase have been emulated with sincerest flattery by your technical writing and/or legal staff. In fact, ardent fans of our EULA have surfaced, themselves noticing your homage to our work. See their assessment here:http://massively.joystiq.com/2011/11/09/mortal-online-plagiarizes-eve-onlines-terms-of-service/

EVE Online is a notoriously dangerous universe. So we have to caution you — in fact, we demand that you don’t follow our footsteps or use our copyrighted work. After all, internet spaceships are serious business, so probably best to keep our internet spaceship business out of your business language. Please stop using our legal agreements, and kindly remove our name from your website.


What are people going to copy next… our spreadsheets?!