[NM] ZombieRush Is Definitely Buying Reviews


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I have no idea if ZombieRush is a good game, its Steam page would definitely seem to imply so despite the top two most helpful reviews being overwhelmingly negative.

The most recent review (as of this publishing) is by user tyXYDelcatQU, who I will call Ty for the foreseeable future. I looked into Ty’s account and he appears to be playing Electric Zombies. Ty has three reviews for the 44 products in his account, two of which are exactly the same: “Very simple, straightforward gameplay but highly entertaining. 9/10.” All three games have 3.9-4.1 hours invested in them.

But whoever said lacking creativity was a crime? Let’s go down to #2, user yXSSkittJH, who I will be referring to as Skitt. Now Skitt has three reviews out of 44 games in their library and has reviewed ZombieRush, BaseSquad 49, and The Culling of the Cows, the same three games as Ty above with identical reviews on two games. Skitt was also playing Electric Zombies at the time of this publishing.

bought

Alright, two could still be a coincidence. Let’s look at the following set of reviews to see if there is a correlation.

There appear to be around 200 fake reviews in a row, and I know because I counted all of them, all by accounts with the same three games, same review structure, same comments in many cases (reviewing two games exactly the same and then reviewing Culling of the Cows as ‘gg’). Like every instance of mass production, the reviews come in blocks. Thirty reviews in a row from accounts with 44 games and 3 reviews, followed by another fifty of accounts with 50 games and 4 reviews.

So it’s obvious that Zombie Rush is buying reviews in bulk, thinking that the average consumer is too stupid to notice hundreds of positive, one line reviews written by accounts with generated names and the same number of games/reviews, all playing the same games.

ZombieRush was developed by Arthur Kariev.

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