What Happened This Week: Macrotransaction Edition


I skipped This Week in Review last week because I only had three days worth of posts for the previous week. This week, I want to continue the Week in Review articles by starting out with a question, and it pertains to Star Wars Galaxies. It’s always a downer to hear that an MMO you play is shutting down. If you currently play the game. do you continue playing until the game shuts down, or do you consider any more invested money a waste? If you were an ex-player, do you rejoin to savor some memories or to see the game off, or do you stay away? If there is free time, do you take advantage of it?

But enough of that, what happened this week?

1. What Does Star Wars Say For Sony’s Other Titles?

This one is obvious: not much. It’s important to remember that Star Wars was canned because Sony and Lucas Arts decided it to be the best decision rather than renew the contract at the end of the year, likely partially because LA doesn’t want two full Star Wars MMOs on the market, even if they wouldn’t really compete (two completely different points in time).

Looking at Sony’s other lineup, it’s safe to say neither Everquest nor Everquest II are going anywhere, the two games just make too much money. Free Realms makes a lump of  cash, as does Pirates of the Burning Sea and Clone Wars Adventures. DC Universe is still trucking along with the server meld bringing the community closer together.

My only title of note is Vanguard. Although Sony has expressed interest in taking Vanguard free to play, doing so would require a good investment of capital, one that the company could deem not worth it ultimately. If I had to choose one game from the list, Vanguard would be high on the list, although likely not #1 as the game has barely any overhead left. Most likely, I would say Planetside, although I believe Sony will time Planetside shutting down with the release of Planetside Next.

2. Rift Shuts Down Servers…Subtly

Trion reminds me of Blake from Glengarry Glen Ross with his ability to tie “good news” and “you’re fired” in the same sentence. If you haven’t been paying attention, Trion recently announced that a few servers would be transferred over to “trial” status, where free trial players would be segregated off to. Of course players have the option, and you will be suggested to do so upon logging in, to transfer off of the server, free of charge.

Who says Trion doesn’t know innovation? This is probably one of the most subtle ways to merge servers I’ve seen in the history of MMO Fallout, nay, the history of the genre. Character creation has been disabled for non-trial users on those servers, and the restrictions for under level 15 characters are being removed in the near future so all of your currently made characters can leave the server. There are a lot of trial-tagged servers, too. Around twenty, from my understanding.

3. Eve Players Are Overloading Perpetuum

Perpetuum Online! That game I talked about that one time with the place and the thing. With all the talk of people leaving Eve (Over four thousand committed to unsubscribing so far, according to the Eve forums), their natural destination should be Perpetuum Online, right? The game is essentially Eve on the ground, and with mechs instead of space ships. If you said yes, you would be correct.

Over in the forums, Perpetuum has been hit with some good, healthy (for the wallet) overpopulation, resulting in queue lines to log in. I don’t normally laugh at MMO drama, but this is pretty funny. It’s like a picture of a concert, where the band is giving the middle finger to the audience who are, in turn, giving it back.

4. Maybe CCP Just Bit Off Too Much

Thinking back, perhaps CCP is in the same situation as Cryptic Studios. Sure, the game they run is raking in the cash, but that profit may be dwarfed by the development costs of their other games. CCP has DUST 514 in development for the PS3, and we all know how expensive PS3 development is, as well as World of Darkness. The cash shop may be a way to supplement their income and get the games out faster, but it’s a prescription that is not fitting well with the community.

But as many Eve players have noted, the price of the cash shop items barely factors in. Where the players are getting angry isn’t in CCP’s initial action, but in the response given to the controversy. You can read the events in the Eve Online category on this blog but for a quicker image, just go back to my concert analogy.

Down to brass tacks, if as many players are leaving as committed (over four thousand and growing) and stay gone, this could put a serious damper in CCP’s development of DUST 514 and World of Darkness.

5. Funny Fifth Thing.

CCP: For The Love Of God, Stop Digging!


One of the biggest elephants in the room these days, not just for EVE but for the gaming industry as a whole, is virtual goods sales and microtransactions.

You could call it that, but let’s start at the beginning of this fiasco. Eve Online recently launched Incarna, an expansion pack that both CCP and the community have been waiting for, many for years. Countless times has CCP referred to it as a technological and artistic achievement, and boy did it go down with a whimper rather than a bang. You see, when Incarna launched, the attention was not on the technology nor the artistic value. Instead, players had a bone to pick with CCP’s pricing for the cash shop.

Utilizing a new currency, the cash shop items were priced far above player expectations, up to nearly $70 for the ocular implant. To make matters even more interesting, these are all avatar clothing pieces, so not only will you be the only person who will see your $70 implant, but you’ll only see it at certain points in the game.

Not interested in just leaving a turd on the carpet, almost no time had passed before an internal memo was leaked, and then confirmed to be real. The memo, bearing a distinctly memorable “Greed is Good?” catch phrase, discussed the possibility of adding in more cash shop items, including ships and bullets and guns and more, in direct opposite to CCP’s previous promise of only selling vanity items on the cash shop. It’s worth noting that the memo was asking for employee’s opinions, and not stating a determined corporate policy. Regardless, the forums exploded.

Then CCP put out this press release, and stated the following:

People have been shocked by the price range in the NeX store, but you should remember that we are talking about clothes. Look at the clothes you are currently wearing in real life. Do you have any specific brands? Did you choose it because it was better quality than a no-name brand? Assume for a short while that you are wearing a pair of $1,000 jeans from some exclusive Japanese boutique shop. Why would you want to wear a pair of $1,000 jeans when you can get perfectly similar jeans for under $50? What do other people think about you when they see you wearing them? For some you will look like the sad culmination of vainness while others will admire you and think you are the coolest thing since sliced bread. Whichever it is, it is clear that by wearing clothes you are expressing yourself and that the price is one of the many dimensions that clothes possess to do that in addition to style and fit. You don’t need to buy expensive clothes. In fact you don’t need to buy any clothes. Whatever you choose to do reflects what you are and what you want others to think you are.

Did CCP just relate a $70 ocular implant, which likely took a whole two or three hours to develop, to a $1,000 pair of jeans that are likely individually hand crafted? You bet they did. Personally, I think the better analogy would be to compare it to $1,000 pajamas. If you spend $1,000 on pajamas, you are indeed a sad culmination of vainness (I don’t think that is a word) and no one is going to look at you like the coolest thing since sliced bread, given no one will see you wearing them.

This is a super shovel we’re dealing with, and it wasn’t long before yet another CCP email was leaked. Now, Eve News 24 states that this is not completely confirmed true, but their sources close to CCP say that it is. Aside from noting that 52 monocles had sold in 40 hours, this was also dropped:

 I can tell you that this is one of the moments where we look at what our players do and less of what they say.

I 100% agree with the above statement. I love a good fight, and if the Eve Community is truly firing out of all cylinders (and not just aesthetically on the forums), the missiles will be directed right at CCP’s pockets. I’m sure my fellow writers (the ones getting paid with actual careers) will slash my tires for saying this, but the only effective way of cancelling is cutting your subscription. Not buying the items won’t work because so little work goes into them that CCP could stick at the 52 monocles and still come out making an enormous profit off of them.

Otherwise I think it’s fairly clear that the “we’re not selling non-vanity items” is about as genuine as John Smedley promising that Everquest II would not go free to play, fulfilling said promise by simply calling it something else.

But ultimately, I find myself asking a question a few others have asked me. Why am I covering this? Like I’ve said before, Eve Online’s community ranks pretty high on the loyalty scale. Where CCP will eventually throw themselves into the pit they just dug is when the community no longer trusts them, and departs for a new horizon, and if the scale is tipping against CCP’s favor, this is likely where it starts.

Let's Talk Free To Play "Customers"


Today I wanted to talk free to play, primarily the base that makes up the players and customers, two terms I want to keep separated for the purpose of this article. Let’s take Lord of the Rings Online as an example. A player is someone who downloads the game for free, accumulates Turbine points using in-game rewards and not buying them, and makes it as far as he can before running out of free points, getting bored, and quitting. A customer is someone who pays, be it in any amount of Turbine points, or through the VIP system.

I used Lord of the Rings and not Runescape because Runescape free players are, in a way, customers. Although they don’t pay any money out of pocket, they view advertisements which, according to Jagex’s financial reports, made somewhere around 7% of their revenue in 2009, and have likely remained about the same since. Getting in free players is a financial incentive in itself to Jagex.

For the rest of you, however, I’m going to use the drug analogy. Your first hit is always free, because the goal is to get you hooked and going back for more. Going back to Lord of the Rings Online, my readings are sporadic, but from my understanding a player can get around level 30 buying quest packs (many of which are rather cheap) using only the Turbine points given as task rewards. By that point, your next inclination is likely “well that Turbine point card at Target is only ten bucks. Might as well buy one.” Of course you know where the addiction goes from there.

But the companies that make free to play games aren’t sinister drug dealers who want you hooked, they recognize that the players who pay will be footing the bill for the players who do not, so they offer incentives to dole up some money. Turbine offers free points for VIP members, others offer extra bag space, better loot, and higher experience for subscribing.

Like drug dealers, you have to learn to avoid the bad ones. There is a very fine line between incentives for subscribers and punishing free players. Years back I had a chance to talk to an ex-customer service rep (not here on MMO Fallout) for a Korean MMO whose player (not subscriber) numbers rivaled World of Warcraft’s. What I found most interesting was the company’s policy on free vs paying members. A lot of the time, paying members were allowed to cheat, farm gold, use bots, etc, while free players would be routinely banned for minor offences. The internal policy was that the people were paying, so why not let them do whatever they wanted? As for the free players, “screw em.” There would be many more to take their place.

Harsh, but I’ve been called rather unsympathetic for indifference towards a group I’ve referred to as “permanent freeloaders” in the past so not at all surprising. What you need to understand when entering a game with full resolve that you will never pay a dime, is that the company has minimal interest in your presence. Sure you might bring friends into the game and they might pay for some stuff, but your demands will be met with a deaf ear.

On games like Runescape, Champions Online, etc, I often hear the permanent freeloaders complain about being treated like wallets waiting to be opened, but why would you expect anything else? A grocery store doesn’t offer free samples because you look famished and they’d like to feed you, and a developer doesn’t offer up their game for free because they hope less people will pay and more will simply enjoy the game. At the end of the day, the company has to pay its employees, and they’ve found a way to do that but far more efficiently with the free to play system. Like I said with Dungeons and Dragons Online, going free pays off more.

One of MMO Fallout’s core principles runs around MMOs as like a relationship between the developer and player, and free to play just goes to further the analogy. Developers have realized over time that a great majority of customers need to see what they’re getting into before they want to saddle up and cash in, and this system is just the way to do that. To go even further, a good cash shop game is like a gorgeous person you meet at a public place. You talk, have some things in common, and decide to have dinner. Slowly, but surely, you get to know each other better and the relationship becomes solid and loving. Next thing you know, you’re buying your love that brand new 2011 Kia to go in the garage of the house you just bought together. This is the best way to form a long-lasting relationship.

Then you have folks like Astrum Nival (Allods Online) who approach you in a bar, drunk, and just start dry humping you and spilling martini all over your good clothing. When you push them away, they get angry and violent, and start shouting about how you should be privileged to even call for their notice, and how anyone else would be throwing themselves at them. Sure, they might get successful with one or two people, but none of the relationships will be long, they will definitely be expensive to those they sucker in, and the ordeal will probably just put their partners off of forming future relationships.

Are we still talking about video games?

Let’s Talk Free To Play “Customers”


Today I wanted to talk free to play, primarily the base that makes up the players and customers, two terms I want to keep separated for the purpose of this article. Let’s take Lord of the Rings Online as an example. A player is someone who downloads the game for free, accumulates Turbine points using in-game rewards and not buying them, and makes it as far as he can before running out of free points, getting bored, and quitting. A customer is someone who pays, be it in any amount of Turbine points, or through the VIP system.

I used Lord of the Rings and not Runescape because Runescape free players are, in a way, customers. Although they don’t pay any money out of pocket, they view advertisements which, according to Jagex’s financial reports, made somewhere around 7% of their revenue in 2009, and have likely remained about the same since. Getting in free players is a financial incentive in itself to Jagex.

For the rest of you, however, I’m going to use the drug analogy. Your first hit is always free, because the goal is to get you hooked and going back for more. Going back to Lord of the Rings Online, my readings are sporadic, but from my understanding a player can get around level 30 buying quest packs (many of which are rather cheap) using only the Turbine points given as task rewards. By that point, your next inclination is likely “well that Turbine point card at Target is only ten bucks. Might as well buy one.” Of course you know where the addiction goes from there.

But the companies that make free to play games aren’t sinister drug dealers who want you hooked, they recognize that the players who pay will be footing the bill for the players who do not, so they offer incentives to dole up some money. Turbine offers free points for VIP members, others offer extra bag space, better loot, and higher experience for subscribing.

Like drug dealers, you have to learn to avoid the bad ones. There is a very fine line between incentives for subscribers and punishing free players. Years back I had a chance to talk to an ex-customer service rep (not here on MMO Fallout) for a Korean MMO whose player (not subscriber) numbers rivaled World of Warcraft’s. What I found most interesting was the company’s policy on free vs paying members. A lot of the time, paying members were allowed to cheat, farm gold, use bots, etc, while free players would be routinely banned for minor offences. The internal policy was that the people were paying, so why not let them do whatever they wanted? As for the free players, “screw em.” There would be many more to take their place.

Harsh, but I’ve been called rather unsympathetic for indifference towards a group I’ve referred to as “permanent freeloaders” in the past so not at all surprising. What you need to understand when entering a game with full resolve that you will never pay a dime, is that the company has minimal interest in your presence. Sure you might bring friends into the game and they might pay for some stuff, but your demands will be met with a deaf ear.

On games like Runescape, Champions Online, etc, I often hear the permanent freeloaders complain about being treated like wallets waiting to be opened, but why would you expect anything else? A grocery store doesn’t offer free samples because you look famished and they’d like to feed you, and a developer doesn’t offer up their game for free because they hope less people will pay and more will simply enjoy the game. At the end of the day, the company has to pay its employees, and they’ve found a way to do that but far more efficiently with the free to play system. Like I said with Dungeons and Dragons Online, going free pays off more.

One of MMO Fallout’s core principles runs around MMOs as like a relationship between the developer and player, and free to play just goes to further the analogy. Developers have realized over time that a great majority of customers need to see what they’re getting into before they want to saddle up and cash in, and this system is just the way to do that. To go even further, a good cash shop game is like a gorgeous person you meet at a public place. You talk, have some things in common, and decide to have dinner. Slowly, but surely, you get to know each other better and the relationship becomes solid and loving. Next thing you know, you’re buying your love that brand new 2011 Kia to go in the garage of the house you just bought together. This is the best way to form a long-lasting relationship.

Then you have folks like Astrum Nival (Allods Online) who approach you in a bar, drunk, and just start dry humping you and spilling martini all over your good clothing. When you push them away, they get angry and violent, and start shouting about how you should be privileged to even call for their notice, and how anyone else would be throwing themselves at them. Sure, they might get successful with one or two people, but none of the relationships will be long, they will definitely be expensive to those they sucker in, and the ordeal will probably just put their partners off of forming future relationships.

Are we still talking about video games?

Star Wars Galaxies Shuts Down December 15th


Six years. Back when the New Game Enhancements and Combat Upgrade hit Star Wars Galaxies in 2005, players asked: How long can the game last now that Sony has alienated its core group? The answer is six years. What can be called the biggest PR blunder in the history of the gaming industry, spawned a game that survived six years, countless updates, and a steadily dwindling player base. Here at MMO Fallout, I always hate having to write these articles, and thankfully for the past two years I’ve only had to write them once every few months. I’m the only person in my room currently, so to say that the room fell silent at this news may not make sense to anyone but those dwelling in my mind.

Over at the Star Wars Galaxies website, John Smedley has announced that Galaxies will shut down on December 15th.

In recognition of your incredible loyalty, we are extending special Fan Appreciation offers to the current SWG community. We also plan to go out with a bang with a galaxy-ending in-game event in December and hope to see you all there. The details relating to these offers and events as well as the timeline and specifics regarding the discontinuation of the service, are provided below.

In an interview with John Smedley at Massively, Smedley reveals that the contract for Galaxies was up in 2012, and with the release of The Old Republic late this year, the two companies mutually decided that now was a good time to end the game. Smedley talks about numerous things, but most interestingly he brings up the NGE.

There’s really nothing we can do about it. We’ve taken some hard-knocks for SWG in years past with the NGE. We’ve apologized for it. It was a mistake, and not one we’re going to make as a company ever again. But we’re really proud of the great work that we’ve done over the years since then. I’m really proud of the game. It’s great. Is it going to bum people out that it’s over? Yes. Including us. Maybe even especially us.

On one note, according to Smedley no one is losing their job over this. They are moving to an undisclosed project.

You can read the entire announcement above. For those of us who have followed or played Galaxies since its inception, this will truly be the end of an era.

More on Star Wars Galaxies as it appears. And just before Galaxies’ birthday…feliz navidad.

Eve Online: Nothing Micro About These Transactions…


In an interview with Eurogamer back in October, Eve Online’s Tori Frans Olafsson stated that CCP was looking to introduce a cash shop, noting that any items added would be purely cosmetic. Now in June, CCP released the first phase of Incarna, bringing with it the Captains Quarters update, offering players the ability to buy clothing and an ocular implant for their avatar. As many players have pointed out, these transactions are anything but micro.

I’ve asked this question before: At what point do micro-transactions simply become transactions? The prices on these items range from about twenty dollars to almost seventy for the ocular implant. The new real money currency can be purchased with PLEX, meaning players with enough ISK can indeed buy the items without spending any actual cash. The ocular implant, for example, work out to about 1.3 billion ISK, depending on the market price for PLEX.

As I’ve seen pointed out on the forums, this sounds more like a money sink than a serious cash shop. Given that only you can see your purchases, it stands that CCP is looking to get rid of some excess PLEX by corporations or players who have simply amassed a large quantity of the item. Remember, PLEX isn’t just created out of thin air, so the factor of “players will get the cash shop items for nothing” does not have any grounds in reality. Yes, the person buying the item with PLEX he purchased with ISK does not spend any real cash, however someone had to buy the PLEX to put on the market. The benefits of such a market sink come at a rather low cost. There is no cost to keep shelves stocked, the bandwidth amount is probably negligible, and the number of players who will actually quit (as opposed to threatening to do so) are microscopic in size.

If you don’t like the cash shop, let CCP know. The best thing you can do is to not buy the items, and encourage your friends not to either. If you feel strong enough about it, vote with your wallet, and end your subscription.

Lego Universe Heading Free To Play This August


I have to admit: Second free to play announcement of the day, yet not as exciting as the first. MMORPG.com is reporting that Lego Universe is set to go free to play this fall, although reading the announcement, the transition sounds more like calling Warhammer Online’s endless trial a free to play system.

The LEGO Universe free-to-play experience will offer a limited selection of game content, including two adventure zones and one player property area for building their own virtual LEGO models. Paying members will have access to all areas in the full game, along with membership benefits such as competitions and community events. In addition to the 15+ robust adventure zones and instances as well as 5+ property worlds currently in-game, access to new expansions, like major Ninjago content coming later this year, will require players to register for full membership.

Hopefully this will entice players to join up and subscriber. More information on an actual date when it is released. This move is likely related to the Lego team being sold by NetDevil back to Lego.

City of Heroes Free To Play Coming


Age of Conan isn’t the only game getting in the spotlight. City of Heroes is the first big name Superhero MMO, launching in 2004 and since spawning two expansion packs, twenty “issues” (big content updates), and countless holiday events. Despite the game’s obvious decline in subscribers as it has aged, City of Heroes has managed to survive the competition of Champions Online and the recently released DC Universe Online, while maintaining its level of income.

So imagine my surprise when NCSoft announced today that City of Heroes will go free to play. Free players will have access to heroes and villains up to level 50, with 45 zones of content, 8 archetypes over two characters, and 105 power sets. The veteran rewards program is being discontinued, instead VIP players will receive points for every month they are subscribed, which can be used to purchase the rewards previously found in the veterans program. Veteran reward points will be transferred over, even if you do not subscribe.

There will be a VIP only server, although the current 15 servers will remain intact. Free players will not have access to super groups (guilds), Whisper chat, in-game mail, posting on the forums, limited auction house, and of course queue priority and VIP server access. Free players will have to purchase access to the mission architect, inventions, purchase server transfers, and will not have access to in-game customer support.

Given the success of previous game (don’t forget the 1000% increase in revenue for Champions Online), there is only one way to spell this out for NCsoft: l-o-d-s of e-m-o-n-e, and what does that spell? Loadsa money!

…Probably…

Pottermore, Tribes, and Lessons From The Matrix Online…


The Matrix Online was a great concept, not only because it took the living world presented in the film and transformed it onto a virtual medium that looked and felt a bit like City of Heroes, but because it presented a way to continue the series rather than simply flesh out a never-ending point in the middle of the movies. Whenever I talk of The Matrix Online, I’m obligated to point out that one of the shortcomings of the game was that it was released after the final two movies, when reception of the franchise was rather low.

I was in the process of talking about the long-forgotten Harry Potter MMO when I heard about Pottermore, an upcoming “service” that may or may not be the game we heard talk about dating as far back as the release of Goblet of Fire (and probably even further back). My original topic, which I am replanting here, was whether or not a Harry Potter MMO could release in time to capture the interest in the franchise. Then it struck me, the Harry Potter IP is massive enough that such a question is irrelevant. Unless the game is terrible, there is no reason to assume that reception would be lackluster because of disinterest in the IP. So this topic is no longer about Harry Potter.

Instead, let’s talk about some of the other games that were announced over the past year that would warrant more concern. First in line, I want to talk The Mummy Online, announced one year ago, because I know I’m not the only one who was not only surprised that the franchise warranted enough interest to create a game, but that the series was still running (The Scorpion King 3 releases this December). There is also the issue of translating the franchise into a game, done once before with rather poor results. That being said, The Mummy Online still has a good chance of finding its niche, given a low barrier of entry (free to play game).

To further this topic, I’d like to travel back in time to a game that hasn’t seen light since 2004: Tribes. With Tribes, I only need to say one word to get the fans rallied to plaster this page with graffiti: Vengeance. If the Tribes MMO launches this year, as hoped, the series will have been inactive for seven years. That’s long enough for most of the remaining community to have lost interest in any reboot of the franchise, although time will tell if that is indeed the case.

So we’ll see if some of these old-name IP’s are strong enough to stand the test of time.

Fallen Earth: Going Free To Play, Surprising No One


Back when GamersFirst announced that they would be taking over Fallen Earth’s servers (and retaining the development team), questions immediately started on the free to play transition. Although Icarus and G1 wouldn’t give us concrete information at the time, what they did give us ran down to “well, we’re not saying we are going free to play, but if we did  go free to play, this is what we would do.”

The system will feature several tiers of membership, with plans to expand the cash shop to include items such as crafting time reductions and cosmetic outfits.  There is not yet any information on a concrete date apart from in the next few months, if all goes according to plan.

More on Fallen Earth as it appears.