Tag: Apex Legends

I have to be honest with you folks: The AAA gaming industry has become such a contemptuous ball of greasy slime that I frankly no longer find it believable when companies do shady things and chalk it all up to human error.

I’ve spent the better part of the last six years shouting to the high heavens about how the gaming industry, specifically the AAA sector, has been meticulously and in many ways purposely building an increasingly hostile and bitter relationship with consumers. We’re talking about an industry that brings psychologists on board so they can figure out better ways to subtly manipulate people into spending more money than ever, an industry that is building massive databases of information and artificial intelligence so they can low-key manipulate your behavior all in the name of selling microtransactions. One where companies deliberately introduce problems in order to sell you the solution, where they can use every dirty tactic to get you to pay exponentially more for exponentially less.

Let’s talk about how Respawn is the latest developer to acquire EA’s venom for the public.

All of this hubbub began when Apex Legends released its latest update introducing solo mode and the Iron Crown loot box. The Iron Crown box is special because it costs $7 as opposed to $1 for the normal box, and contains limited time items that will only be available until the event ends on August 27. There are 24 items in the box and you can obtain two boxes by completing challenges. Nothing in the boxes could be bought directly, and you are guaranteed no duplicates. So all in all, you’re looking at being required (as there is no other way to get these items) to spend $140 USD to get everything.

I say required because Respawn is using the tactic where they know fully well that they are pushing this for completionists in the hopes that many will buy the whole set, while giving themselves the plausible deniability of “it’s all optional.” It leads into the Bloodhound’s Raven’s Bite axe, an item that must be purchased directly but can only be purchased once you buy all 24 items, and it costs 3,500 coins. All in all, you’ll need to spend at least $170 in bulk if you want these items. There’s greedy and then there is Electronic Arts greedy.

Naturally the community went in an uproar over the update because consumers don’t like being fleeced, and Respawn’s apology didn’t do a whole lot to assuage criticism by taking the loot box items and placing the skins on the store for individual purchase at $18 a pop.

“With Apex Legends it is very important to us that we don’t sell a competitive advantage. Our goal has not been to squeeze every last dime out of our players, and we have structured the game so that all players benefit from those who choose to spend money – events like Legendary Hunt or Iron Crown exist so that we can continue to invest in creating more free content for all players. This week has been a huge learning experience for us and we’re taking the lessons forward to continue bringing the best possible experience to all of you.”

An EA subsidiary not trying to bleed its customers dry? Sorry, I don’t buy it.

The folks at Respawn aren’t that stupid that they built up this very obvious and blatantly greedy cash event and had absolutely no idea how egregious it would be. Because the overall corporate structure at Respawn doesn’t give a damn if you’re unhappy with the product, just shut your stupid peasant mouth and open up that wallet to give them more money. This is a free to play game, you ungrateful putz, that means that instead of giving $60 up front for a few years of entertainment, you agree to spend hundreds of dollars over the course of a couple of weeks while shutting your trap and not questioning any of the business decisions that are made for you.

But it wouldn’t quite be a rant if I didn’t show you the absolute contempt that some of the Respawn devs have for their players, such as Drew McCoy who took to Reddit to call gamers “dicks” and freeloaders. This is what happens when bullshysters are called out on their schemes, they immediately go on the attack in order to hopefully divert attention away from why people are angry in the first place.

“Hey everyone – found the dick I was talking about. Guess what, I didn’t even read your comment except for the first sentence and last. This kind of garbage doesn’t warrant a reply – but lucky for you I already made a comment about this earlier. Go find it.”