
It’s been a couple of weeks since Bullet Run shut down, so what time better to criticize everything that was done wrong? While it wasn’t a terrible game, Bullet Run is another piece of evidence that you can’t just throw out a free to play shooter and expect it to bring in the same kind of dough as Team Fortress 2 or Call of Duty. It also doesn’t help that the game was heavily accused of having a pay to win system, but for the casual player the game fell short on a big factor: no content.
There is also the factor of the free to play shooter genre, amazingly, being even more saturated than the free to play MMO genre. Most gamers have settled into either a specific game (Planetside 2) or move along with their brand (Call of Duty/Battlefield), so to put out a very basic arcade shooter is inviting a market flop. The market leans even harder against a newcoming shooter when said game launches, again, with a total lack of content but a fully featured cash shop. It’s a bit like a stadium opening up with no bleachers, but with fully stocked (and priced) food stands.
That isn’t to say that Bullet Run would have been a runaway success if it had launched with more content, but additional game modes certainly wouldn’t have hurt in convincing players to stick with it in the long term and throw some cash Sony’s way.