2012 Is Jagex’s Best Year Ever


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In the vacuum of space, no one can hear you scream. Say what you want about Squeal of Fortune and Solomon’s Store, Jagex’s two cash shop ventures in RuneScape, but they have brought in oodles of money. 2012 has become Jagex’s biggest year to date, with income spiraling above the fifty million pound mark for the first time in the company’s history. Jagex is now the largest independent game studio in the UK with over five hundred employees, and has boasted an influx of users last year into RuneScape as well as the recent release of RuneScape 2007, a classic ruleset server.

2013 looks to be an even better year for a game that has reportedly been dying since 2005, depending on which player you ask.

(Source: Jagex press release)

2012 Is Jagex's Best Year Ever


scapemas2

In the vacuum of space, no one can hear you scream. Say what you want about Squeal of Fortune and Solomon’s Store, Jagex’s two cash shop ventures in RuneScape, but they have brought in oodles of money. 2012 has become Jagex’s biggest year to date, with income spiraling above the fifty million pound mark for the first time in the company’s history. Jagex is now the largest independent game studio in the UK with over five hundred employees, and has boasted an influx of users last year into RuneScape as well as the recent release of RuneScape 2007, a classic ruleset server.

2013 looks to be an even better year for a game that has reportedly been dying since 2005, depending on which player you ask.

(Source: Jagex press release)

How Free Can You Be: RuneScape


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How Free Can You Be is a series of articles I had the idea for way back in 2009, and it deals with a complaint that I see a lot when it comes to MMOs: Players who don’t know what they’re going to be expected to pay for before they jump in. The idea was put on hiatus between 20010-2012 because of the massive amount of MMOs transitioning to free to play, and even those free to play models making pretty dramatic changes. So after waiting for the market to settle down, I’ve decided to give the column another go.

For the first game to cover under the new editorial, I’ve decided to pick RuneScape. If you have any feedback, I would love to hear it in the comments section below.

1. Free To Play Vs Membership

For the most part, RuneScape is still technically a “freemium” title, that is to say a game where a wealth of content is available to free players with the option to pay a subscription for the whole package. Membership costs approximately $8 a month and gives access to everything not part of Solomon’s General Store (more on that later).

There are 25 skills in RuneScape, all of which can be trained by free players to a certain extent. There are nine skills that were previously available to members only, but can be trained up to a maximum of level five which offers a bare minimum for items in those skills. There is an exception to this, since free players still don’t have access to player owned housing, and therefore have no use for leveling construction. Otherwise players have access to basic potions, fletching, agility items, and more.

For the other sixteen skills, free players are able to level all the way to end-game (99 per skill, 120 for Dungeoneering) with certain limitations in access to weapons, equipment, potions, areas, and monsters. All of these restrictions, it should be pointed out, are lifted under membership and are not sold ala carte in the cash shop as in Turbine’s MMOs. As far as quests, skills, locations, mini-games, etc are concerned you are either limited behind free to play or you pay the $5-8 a month to unlock all of it. Jagex estimates approximately five thousand hours worth of gameplay available to free players. Skills that are fully available to free players are still limited once you hit higher levels. The most powerful tiers of equipment and better money/exp making areas are members only. For the sake of not pushing free players away, Jagex limits the use of members items to members worlds, so you will never be outmatched in PvP because the guy you’re fighting has equipment that you can’t access.

Overall, the freemium system in RuneScape is pretty inoffensive. Jagex has ramped up over the past couple of years bringing more content to those who aren’t willing to fork over a subscription, including opening up a preview of members skills, and CEO Mark Gerhard has even gone to some length to remove many of the in-your-face members advertisements that existed in the game world. New content is released every single week, with some exceptions, and except in a few cases is mostly members only.

2. Solomon’s Store

Solomon’s Store acts as RuneScape’s cash shop, and is the most likely reason that this “How Free Can You Be” article will need to be updated by the end of the year. Solomon’s items can be purchased by free players or members, with members receiving one free promotional item per month as well as a 10% discount on anything on sale in the store. The store has some pretty regular promotions, and nothing is as obscenely priced as you might find in some other games.

As for “pay to win,” that depends on your view of the game’s goals. Since RuneScape is all about leveling your skills and collecting large quantities of stuff, the fact that there are emotes and cosmetic outfits hidden behind the paywall will offend some more than it will others. For the most part, the goods in Solomon’s Store are purely aesthetic. Alternate animations to gathering or crafting skills, emotes and teleports don’t change the function of the skill itself, but they do allow you to show off to your fellow players. Cosmetic outfits that display over your equipment allow you to fight in style, with varying degrees of fashion.

Where Solomon’s store does step into the pay-for-advantage realm is in the pets. There are currently three pets for sale that can forage for items, but they can also bank one item every ten minutes from a player’s inventory (excluding when in the wilderness pvp area). The pet can also scavenge items dropped from enemies. Players are also able to buy bank boosters, increasing bank slots in increments of 50 up to five times. Jagex has stated that the bank boosters were supposed to be buyable with membership “loyalty points” accrued each month, however that has not been added in yet.

3. Squeal of Fortune

Squeal of Fortune is a small activity where players receive daily stipends of tickets to spin a giant wheel of fortune. Players can also choose to buy spins for real money, and spins can be received randomly in-game while skilling, fighting, or taking part in other activities. Rewards offered are mostly experience lamps, experience pendants (double experience gain in a skill up to a certain amount), low to mid level resources, cosmetic items, experience boosting clothes, and more.

In a previous article I wrote, I discussed that while Squeal of Fortune has the capacity to enrich a player who spends a good deal on spins, the odds of getting that lucky off of the mini-game are extremely low and, ultimately, a massive waste of money that could have been better spent as a donation to your old pal Uncle Omali. You have the chance of obtaining a grand prize of 200 million gold, high end equipment that is character bound, and more, but with how low the odds are, you’re better off planning for the martians to invade earth.

Perhaps the highest criticism against Squeal of Fortune has to do with the fact that there are indeed items that can shake up the game that are time-sensitive, a blatant and unapologetic grab by Jagex to encourage buying large quantities of spins. There was an uproar when Jagex introduced a discontinued rare item into Squeal of Fortune for a limited time. The developer has also recently taken to retiring items from Squeal of Fortune, again to gin up more spin purchases.

4. Conclusion

As far as RuneScape goes, you can’t get much better in terms of an inoffensive cash shop. Free to play has access to a lot of content, and membership grants access to every quest, monster, skill, and location. As I said earlier, with Jagex’s commitment to weekly content updates, odds are that this article will need to be updated in the future, in which case you will see a notice on this page.

To give some perspective, I originally pitched the How Free Can You Be set of articles in 2011, and picked RuneScape because it was the easiest game to review, with neither Solomon’s Store or Squeal of Fortune present. Barring Squeal of Fortune having a habit of some rather unsavory business practices, I give Jagex an A- on the “How Free Can You Be” meter, since the game can be played to its full extent without paying a dime above the membership cost, and Squeal of Fortune can still be enjoyed with the daily stipends.

Jagex Announces Upcoming Bot Ban, New Account Security, HTML, and More


Suffice to say, there has been some animosity among the RuneScape community lately with Jagex’s increased focus on their cash shops (Squeal of Fortune and Solomon’s Store). Mark Gerhard has taken to the RuneScape front page to pen a letter to the community addressing concerns over Solomon’s store and the future of RuneScape. In the letter, he states that great care is taken to ensure that anything offered on the store does not affect the integrity of RuneScape or Jagex. Over the past year and a half, the RuneScape team has doubled in size.

We place immense value in our – and your – game’s integrity, feedback from our community, and continually improving the game experience for all, and we have a strong track record of making decisions in this area that we know may be sub-optimal, commercially speaking, but represent our values. For example, we know that directly selling gold, XP or even accounts would generate between 10 to 15 times more revenue than Squeal or Solomon’s Store generates combined. However, we simply won’t do it, because we don’t believe it’s the right thing for the long-term health of the game.

Gerhard goes on to address bots, spam, and account security:

This week, you should notice a significant reduction in gold farmer spam. Over the course of the next few weeks, we will not only be launching our most comprehensive and formidable anti-bot update but players will also see a significant upgrade to their accounts’ security to protect against phishing and hijacking. This is called Jagex Account Guardian, and we’re introducing it within the next two weeks.

Finally, the letter offers a screenshot toward a future RuneScape update, running the client via HTML rather than through Java (pictured above), and notes that there are already plans to bring RuneScape to additional platforms.

We will have more coverage of the anti-bot updates as they appear, which will be “over the next few weeks.”

(Source: RuneScape)

Everquest II’s Goblin Games Seems Inspired By Squeal of Fortune


I have to imagine that somewhere out there, at least one person has stopped playing RuneScape because of Squeal of Fortune, and wound up playing Everquest II instead. The odds are low, incredibly so, but with time my mind seems to think that such a person must be, and gee, will this news stink. For the uninformed, Squeal of Fortune is a cash shop game on RuneScape where players receive spins either through in-game activities, purchased through the store, or daily as an allowance. The mini-game is hosted by a goblin and has the chance of winning gold, resources, and equipment.

Today, Everquest II revealed the latest update: The goblin games. In this mini-game, players are issued tickets on a monthly basis, depending on their membership status, with the option to purchase more on the cash shop. Those tickets can be used to play one of several mini-games, each of which ultimately ends up in the player receiving a loot box that offers a random item from the list.

So what are the differences? In RuneScape, spin tickets are given on a daily basis while in Everquest II free tickets are offered monthly. Both games offer one ticket to free players and three to members (in RuneScape it is normally two, three for the summer event). In RuneScape, spins cost approximately $5 per ten tickets ($.50 per ticket) with bonuses for higher quantities, while in Everquest they cost $1 per ticket with no option to purchase in bulk.

Maybe I’m just reading too far into this.

Everquest II's Goblin Games Seems Inspired By Squeal of Fortune


I have to imagine that somewhere out there, at least one person has stopped playing RuneScape because of Squeal of Fortune, and wound up playing Everquest II instead. The odds are low, incredibly so, but with time my mind seems to think that such a person must be, and gee, will this news stink. For the uninformed, Squeal of Fortune is a cash shop game on RuneScape where players receive spins either through in-game activities, purchased through the store, or daily as an allowance. The mini-game is hosted by a goblin and has the chance of winning gold, resources, and equipment.

Today, Everquest II revealed the latest update: The goblin games. In this mini-game, players are issued tickets on a monthly basis, depending on their membership status, with the option to purchase more on the cash shop. Those tickets can be used to play one of several mini-games, each of which ultimately ends up in the player receiving a loot box that offers a random item from the list.

So what are the differences? In RuneScape, spin tickets are given on a daily basis while in Everquest II free tickets are offered monthly. Both games offer one ticket to free players and three to members (in RuneScape it is normally two, three for the summer event). In RuneScape, spins cost approximately $5 per ten tickets ($.50 per ticket) with bonuses for higher quantities, while in Everquest they cost $1 per ticket with no option to purchase in bulk.

Maybe I’m just reading too far into this.

The Future of RuneScape’s Cash Shop Is In MapleStory


Whether you like it or not, Jagex is taking its cues from majority stockholder Insight Venture Partners, the American investment group and 55% share holder in the British developer. Luckily for me, IVP is turning out to be a pretty predictable company. The path that RuneScape has taken is not unique, and is one used (rather successfully) by another well known publisher and investment of IVP: Nexon. So if you want to see where RuneScape’s cash shop will most likely evolve into, just take a look at Maplestory.

Maplestory also started its shop with gambling, followed by the introduction of a cosmetic only cash shop, blossoming into what it is today. So let’s take a look at what you might see in the cash shop of the future!

  • 2x Experience: This is a given, and should it be included in the near future, completely unsurprising. After all, Jagex stated recently that they would be getting rid of bonus experience weekends just before they opened the cash shop. After all, why give the milk away for free when you can sell it at market?
  • Cosmetic Pets: This is also a given. It is a cash shop, after all, and what would a cash shop be without the ability to say “I paid $10 on a virtual talking, floating pancake with cat ears.” I have no news that Jagex plans on adding a floating, talking pancake with cat ears into RuneScape but if they do, it was completely my idea.
  • Bound Equipment: Remember how Jagex explained giving high level equipment in Squeal of Fortune? That’s right, it can’t be traded. If (and this is a big IF) Jagex does indeed update Solomon’s Store to include high end equipment, you can bet that you won’t be able to trade it. It will likely also be expensive relative to whether or not the item can be lost when you die.
  • Many More Membership Bonuses: This one is a prediction of my own. Jagex has been running numerous membership bonuses designed to keep people subscribed longer (90-120 day membership card vanity items) and throughout months (bonus experience for members). Expect many more free items to come as a benefit of membership. This will likely include powerful equipment, following the rule stated above being bound to an account.

Just a reminder: These are all my predictions and may be completely wrong.

The Future of RuneScape's Cash Shop Is In MapleStory


Whether you like it or not, Jagex is taking its cues from majority stockholder Insight Venture Partners, the American investment group and 55% share holder in the British developer. Luckily for me, IVP is turning out to be a pretty predictable company. The path that RuneScape has taken is not unique, and is one used (rather successfully) by another well known publisher and investment of IVP: Nexon. So if you want to see where RuneScape’s cash shop will most likely evolve into, just take a look at Maplestory.

Maplestory also started its shop with gambling, followed by the introduction of a cosmetic only cash shop, blossoming into what it is today. So let’s take a look at what you might see in the cash shop of the future!

  • 2x Experience: This is a given, and should it be included in the near future, completely unsurprising. After all, Jagex stated recently that they would be getting rid of bonus experience weekends just before they opened the cash shop. After all, why give the milk away for free when you can sell it at market?
  • Cosmetic Pets: This is also a given. It is a cash shop, after all, and what would a cash shop be without the ability to say “I paid $10 on a virtual talking, floating pancake with cat ears.” I have no news that Jagex plans on adding a floating, talking pancake with cat ears into RuneScape but if they do, it was completely my idea.
  • Bound Equipment: Remember how Jagex explained giving high level equipment in Squeal of Fortune? That’s right, it can’t be traded. If (and this is a big IF) Jagex does indeed update Solomon’s Store to include high end equipment, you can bet that you won’t be able to trade it. It will likely also be expensive relative to whether or not the item can be lost when you die.
  • Many More Membership Bonuses: This one is a prediction of my own. Jagex has been running numerous membership bonuses designed to keep people subscribed longer (90-120 day membership card vanity items) and throughout months (bonus experience for members). Expect many more free items to come as a benefit of membership. This will likely include powerful equipment, following the rule stated above being bound to an account.

Just a reminder: These are all my predictions and may be completely wrong.

Squeal of Fortune Isn't Pay To Win, But It Is A Waste Of Money


Back in April, Jagex started selling spins for Squeal of Fortune, igniting a heavy discussion on the company’s changing position on microtransactions and real world trading. After all, Jagex has lead us to believe for years that buying an advantage is the most evil thing a person could do, next to punching an orphan with one hand while drowning his puppy with the other. How much does Jagex hate real world trading? Enough to neuter the game for years at the expense of their subscriber numbers and the good will of their community. So far Jagex’s response to criticism has been to change the rules to allow Squeal of Fortune.

Now that Squeal of Fortune has been out for a few months and players have so graciously invested their own money for the sake of science, we can finally get a consensus on whether or not the mini-game does indeed offer an advantage. And the answer is absolutely not. Through many thousands thrown at Jagex, the general consensus that I have seen is that Squeal of Fortune does indeed offer a good amount of gold and experience, at incredibly expensive prices. Compared to gold farmer prices, the equivalent at $200 in spins offering just a couple million gold and a few hundred thousand experience is worth maybe $10.

It would be unfair to compare Squeal of Fortune to a pay to win model. A pay to win model would offer an advantage, like flying a plane because it is faster and often more cost effective than driving. Using Squeal of Fortune to replace playing the game is more like making the same trip by hand-pulled cart. A longer, less comfortable trip that will take far more time and cost more than any sane person should pay.

You’re going to need deep pockets if you want Squeal of Fortune to take you anywhere, to the point where your money could be better spent on upgrading your computer several times a month. Or at the casino.

Squeal of Fortune Isn’t Pay To Win, But It Is A Waste Of Money


Back in April, Jagex started selling spins for Squeal of Fortune, igniting a heavy discussion on the company’s changing position on microtransactions and real world trading. After all, Jagex has lead us to believe for years that buying an advantage is the most evil thing a person could do, next to punching an orphan with one hand while drowning his puppy with the other. How much does Jagex hate real world trading? Enough to neuter the game for years at the expense of their subscriber numbers and the good will of their community. So far Jagex’s response to criticism has been to change the rules to allow Squeal of Fortune.

Now that Squeal of Fortune has been out for a few months and players have so graciously invested their own money for the sake of science, we can finally get a consensus on whether or not the mini-game does indeed offer an advantage. And the answer is absolutely not. Through many thousands thrown at Jagex, the general consensus that I have seen is that Squeal of Fortune does indeed offer a good amount of gold and experience, at incredibly expensive prices. Compared to gold farmer prices, the equivalent at $200 in spins offering just a couple million gold and a few hundred thousand experience is worth maybe $10.

It would be unfair to compare Squeal of Fortune to a pay to win model. A pay to win model would offer an advantage, like flying a plane because it is faster and often more cost effective than driving. Using Squeal of Fortune to replace playing the game is more like making the same trip by hand-pulled cart. A longer, less comfortable trip that will take far more time and cost more than any sane person should pay.

You’re going to need deep pockets if you want Squeal of Fortune to take you anywhere, to the point where your money could be better spent on upgrading your computer several times a month. Or at the casino.