Jagex’s Problem With “Not RuneScape”


In the Jagex family you really only fit into one of two categories: RuneScape and Not RuneScape. What is the difference, you ask? Well, the RuneScape category is successful and the “Not RuneScape” category is not.

1. FunOrb Was Abandoned And Left For Dead

As per numerous Jagex posts on the RuneScape forums, Funorb is discontinued and no longer supported. Not only did Jagex abandon Funorb when the service wasn’t as profitable as they had hoped, there was never an official announcement that development had ceased. Instead Jagex whisked the Funorb developers silently, without informing anyone that development had ceased, and moved the entire team over to 8Realms. To this day, the Funorb website still does not display any indication that the service has been discontinued, unless you count that the latest news post is dated 2010.

Funorb still runs today, likely because there are still a small number of people who still hold on to the service and the website probably costs very little to keep running, but it is fully discontinued and has no moderators working on it. To top things off…

2. 8Realms Never Launched…

A second blow to Funorb fans. 8Realms was supposed to be Jagex’s first in-house game developed on a platform other than Java, not to mention Jagex’s first developed game to feature a fully functioning cash shop that offered real advantages to throwing large sums of money. I gave a quick hands-on impression of 8Realms, and while the game was enjoyable, it carried a fatal caveat: regular server wipes. In all, the game was one giant race to the end, and whenever someone made it to the end, the entire server was wiped and everyone started again.

For a game attempting to coerce players into opening their wallets for those delicious gems, 8Realms was set to be a very expensive experience. One with little payout, considering only one player could actually win and then all of your money spent was for nothing. In the end, 8Realms gathered a whopping ten percent of the income needed to stay afloat, and was trashed in beta.

3. Stellar Dawn/MechScape Show Woefully Substandard Community Relations

Having written this website for as long as I have, I am well acquainted with how MMOs are marketed: years ahead of time. Not only are these games in development for years before they are even announced, the announcement can take place two, often three or more years before the game ever hits store shelves. I even had a term for this: hype fatigue, to describe a point after a game is announced where interest wanes due to long development cycles. In the case of the MMO industry, where titles can and have been delayed well over a year, this effect is rather widespread.

When MechScape was under development, Jagex refused to talk about the game at all. Then-CEO Geoff Iddison would give an interview every now and then to reassure the community that the game would be out in 2008, and that the product they were creating was so great, it might even surpass RuneScape. For the length of its development up until the game was finally cancelled months after its intended launch date, not a single screenshot or video capture of the game was released to the public. Jagex refused to talk about more than concepts and vague promises, and ultimately the game was canned (and possibly so was Geoff Iddison) for not living up to expectations.

MechScape was cancelled to the tune of tens of millions of dollars, and in its place Stellar Dawn was born. In their announcement in 2009, Jagex stated that not only would Stellar Dawn succeed where MechScape failed, it was ready for release in 2010. I hope you see where I’m going with this. Following in the tradition of its predecessor, and proving that Jagex had learned nothing from the lack of communication with its community (or the press) about MechScape, Jagex silently worked away on Stellar Dawn throughout 2010, pausing in July to launch the official website with a “coming 2011” banner. At this point, Jagex had already announced Transformers Universe for a 2012 launch date, leaving me asking: Does Jagex even care about Stellar Dawn?

Well, 2011 came and went without a single video clip, screenshot, or the kind of details you might expect from an upcoming MMO (or any other release), and in March 2012 we finally learned that Stellar Dawn has been put on developmental hold so Jagex can focus on their other products. In fact, Jagex’s communication over Stellar Dawn was so poor that the official website displayed a “coming 2011” banner well into 2012 before the game was put on pause.

4. Transformers Universe Is Following The Same Path

I have to say, I have more optimism for Transformers Universe, and I will explain why: Third party IP holders. This isn’t Stellar Dawn or MechScape or Funorb, or 8Realms where Jagex owns everything surrounding the game and can develop and release to their heart’s content. Oh no, Transformers Universe means contractual obligations. Hasbro is the master and Jagex is the humble servant, making sure that the game is developed in a manner that is approved, on a timeline that is approved, and ready for launch by a date that is approved.

I said the same thing with the company being run by investors: Jagex’s previous projects are a fine example that, left to their own accord, the company will screw around for a few years, waste countless millions and the good faith of their community, and eventually scrap the game entirely because it didn’t turn out fun. Nobody wins, not the developers who are laid off, not the community, and not the investors who expect their money to be spent wisely.

Mark Gerhard recently interviewed with Develop Online, where he mentioned that the company was abandoning its “hobby” projects and giving serious focus to its current and future titles. Good. All it took to reach this conclusion was two failed MMOs, one failed MMORTS, one failed games portal, and one CEO.

Jagex's Problem With "Not RuneScape"


In the Jagex family you really only fit into one of two categories: RuneScape and Not RuneScape. What is the difference, you ask? Well, the RuneScape category is successful and the “Not RuneScape” category is not.

1. FunOrb Was Abandoned And Left For Dead

As per numerous Jagex posts on the RuneScape forums, Funorb is discontinued and no longer supported. Not only did Jagex abandon Funorb when the service wasn’t as profitable as they had hoped, there was never an official announcement that development had ceased. Instead Jagex whisked the Funorb developers silently, without informing anyone that development had ceased, and moved the entire team over to 8Realms. To this day, the Funorb website still does not display any indication that the service has been discontinued, unless you count that the latest news post is dated 2010.

Funorb still runs today, likely because there are still a small number of people who still hold on to the service and the website probably costs very little to keep running, but it is fully discontinued and has no moderators working on it. To top things off…

2. 8Realms Never Launched…

A second blow to Funorb fans. 8Realms was supposed to be Jagex’s first in-house game developed on a platform other than Java, not to mention Jagex’s first developed game to feature a fully functioning cash shop that offered real advantages to throwing large sums of money. I gave a quick hands-on impression of 8Realms, and while the game was enjoyable, it carried a fatal caveat: regular server wipes. In all, the game was one giant race to the end, and whenever someone made it to the end, the entire server was wiped and everyone started again.

For a game attempting to coerce players into opening their wallets for those delicious gems, 8Realms was set to be a very expensive experience. One with little payout, considering only one player could actually win and then all of your money spent was for nothing. In the end, 8Realms gathered a whopping ten percent of the income needed to stay afloat, and was trashed in beta.

3. Stellar Dawn/MechScape Show Woefully Substandard Community Relations

Having written this website for as long as I have, I am well acquainted with how MMOs are marketed: years ahead of time. Not only are these games in development for years before they are even announced, the announcement can take place two, often three or more years before the game ever hits store shelves. I even had a term for this: hype fatigue, to describe a point after a game is announced where interest wanes due to long development cycles. In the case of the MMO industry, where titles can and have been delayed well over a year, this effect is rather widespread.

When MechScape was under development, Jagex refused to talk about the game at all. Then-CEO Geoff Iddison would give an interview every now and then to reassure the community that the game would be out in 2008, and that the product they were creating was so great, it might even surpass RuneScape. For the length of its development up until the game was finally cancelled months after its intended launch date, not a single screenshot or video capture of the game was released to the public. Jagex refused to talk about more than concepts and vague promises, and ultimately the game was canned (and possibly so was Geoff Iddison) for not living up to expectations.

MechScape was cancelled to the tune of tens of millions of dollars, and in its place Stellar Dawn was born. In their announcement in 2009, Jagex stated that not only would Stellar Dawn succeed where MechScape failed, it was ready for release in 2010. I hope you see where I’m going with this. Following in the tradition of its predecessor, and proving that Jagex had learned nothing from the lack of communication with its community (or the press) about MechScape, Jagex silently worked away on Stellar Dawn throughout 2010, pausing in July to launch the official website with a “coming 2011” banner. At this point, Jagex had already announced Transformers Universe for a 2012 launch date, leaving me asking: Does Jagex even care about Stellar Dawn?

Well, 2011 came and went without a single video clip, screenshot, or the kind of details you might expect from an upcoming MMO (or any other release), and in March 2012 we finally learned that Stellar Dawn has been put on developmental hold so Jagex can focus on their other products. In fact, Jagex’s communication over Stellar Dawn was so poor that the official website displayed a “coming 2011” banner well into 2012 before the game was put on pause.

4. Transformers Universe Is Following The Same Path

I have to say, I have more optimism for Transformers Universe, and I will explain why: Third party IP holders. This isn’t Stellar Dawn or MechScape or Funorb, or 8Realms where Jagex owns everything surrounding the game and can develop and release to their heart’s content. Oh no, Transformers Universe means contractual obligations. Hasbro is the master and Jagex is the humble servant, making sure that the game is developed in a manner that is approved, on a timeline that is approved, and ready for launch by a date that is approved.

I said the same thing with the company being run by investors: Jagex’s previous projects are a fine example that, left to their own accord, the company will screw around for a few years, waste countless millions and the good faith of their community, and eventually scrap the game entirely because it didn’t turn out fun. Nobody wins, not the developers who are laid off, not the community, and not the investors who expect their money to be spent wisely.

Mark Gerhard recently interviewed with Develop Online, where he mentioned that the company was abandoning its “hobby” projects and giving serious focus to its current and future titles. Good. All it took to reach this conclusion was two failed MMOs, one failed MMORTS, one failed games portal, and one CEO.

Jagex Opens New Studio: New Game In Development


Develop Online reports that Jagex has opened a new studio outside of Cambridge, according to CEO Mark Gerhard. There has been no information revealed about the project other than that it is a “very experimental game,” and that the UK developer remains committed to its focus on quality over quantity.

“We actually do already have a small studio outside of Cambridge, and that’s working on a very experimental game.”

More information will be coming within the next few weeks on the new studio and what they are working on.

(Source: Develop Online)

Jagex: Our Other Projects Were Hobbies, That Ends Now


Jagex CEO Mark Gerhard has always been pretty frank with the internal going-ons at his company, and in a recent interview with Develop, he answered the question as to why all of Jagex’s products that are not RuneScape have either failed to launch or failed to make a profit, and the answer is simple. The company has been treating its non-scape products more as hobby projects than real games. Gerhard believes that 8Realms, Jagex’s HTML MMORTS which shut down recently due to poor response, received precisely the attention it deserved from fans.

“I think to other projects, like 8Realms and things like that, I think that was one of the last hobby projects that we carried through, and obviously that was evident. Now it’s just working on the projects that matter.”

Jagex is currently working on several major projects, including the upcoming combat upgrade for RuneScape as well as the upcoming Transformers Universe MMO currently slated for beta in 2012.

(Source: Develop Interview)

The Future of RuneScape’s Cash Shop Is In MapleStory


Whether you like it or not, Jagex is taking its cues from majority stockholder Insight Venture Partners, the American investment group and 55% share holder in the British developer. Luckily for me, IVP is turning out to be a pretty predictable company. The path that RuneScape has taken is not unique, and is one used (rather successfully) by another well known publisher and investment of IVP: Nexon. So if you want to see where RuneScape’s cash shop will most likely evolve into, just take a look at Maplestory.

Maplestory also started its shop with gambling, followed by the introduction of a cosmetic only cash shop, blossoming into what it is today. So let’s take a look at what you might see in the cash shop of the future!

  • 2x Experience: This is a given, and should it be included in the near future, completely unsurprising. After all, Jagex stated recently that they would be getting rid of bonus experience weekends just before they opened the cash shop. After all, why give the milk away for free when you can sell it at market?
  • Cosmetic Pets: This is also a given. It is a cash shop, after all, and what would a cash shop be without the ability to say “I paid $10 on a virtual talking, floating pancake with cat ears.” I have no news that Jagex plans on adding a floating, talking pancake with cat ears into RuneScape but if they do, it was completely my idea.
  • Bound Equipment: Remember how Jagex explained giving high level equipment in Squeal of Fortune? That’s right, it can’t be traded. If (and this is a big IF) Jagex does indeed update Solomon’s Store to include high end equipment, you can bet that you won’t be able to trade it. It will likely also be expensive relative to whether or not the item can be lost when you die.
  • Many More Membership Bonuses: This one is a prediction of my own. Jagex has been running numerous membership bonuses designed to keep people subscribed longer (90-120 day membership card vanity items) and throughout months (bonus experience for members). Expect many more free items to come as a benefit of membership. This will likely include powerful equipment, following the rule stated above being bound to an account.

Just a reminder: These are all my predictions and may be completely wrong.

The Future of RuneScape's Cash Shop Is In MapleStory


Whether you like it or not, Jagex is taking its cues from majority stockholder Insight Venture Partners, the American investment group and 55% share holder in the British developer. Luckily for me, IVP is turning out to be a pretty predictable company. The path that RuneScape has taken is not unique, and is one used (rather successfully) by another well known publisher and investment of IVP: Nexon. So if you want to see where RuneScape’s cash shop will most likely evolve into, just take a look at Maplestory.

Maplestory also started its shop with gambling, followed by the introduction of a cosmetic only cash shop, blossoming into what it is today. So let’s take a look at what you might see in the cash shop of the future!

  • 2x Experience: This is a given, and should it be included in the near future, completely unsurprising. After all, Jagex stated recently that they would be getting rid of bonus experience weekends just before they opened the cash shop. After all, why give the milk away for free when you can sell it at market?
  • Cosmetic Pets: This is also a given. It is a cash shop, after all, and what would a cash shop be without the ability to say “I paid $10 on a virtual talking, floating pancake with cat ears.” I have no news that Jagex plans on adding a floating, talking pancake with cat ears into RuneScape but if they do, it was completely my idea.
  • Bound Equipment: Remember how Jagex explained giving high level equipment in Squeal of Fortune? That’s right, it can’t be traded. If (and this is a big IF) Jagex does indeed update Solomon’s Store to include high end equipment, you can bet that you won’t be able to trade it. It will likely also be expensive relative to whether or not the item can be lost when you die.
  • Many More Membership Bonuses: This one is a prediction of my own. Jagex has been running numerous membership bonuses designed to keep people subscribed longer (90-120 day membership card vanity items) and throughout months (bonus experience for members). Expect many more free items to come as a benefit of membership. This will likely include powerful equipment, following the rule stated above being bound to an account.

Just a reminder: These are all my predictions and may be completely wrong.

RuneScape Opens Cash Shop, Sells Cosmetic Items


Earlier this year, Jagex introduced Squeal of Fortune, a daily gambling mini-game where players use tickets to spin for anything from experience boosts, gold, limited availability items, and even high end armor and weapons. Since its release, Squeal of Fortune has been expanded to include exclusive rare items, and Jagex has opened the shop to players to purchase spins with real money. At the time, this raised concerns that Jagex had plans to open a cash shop.

Around now would be where those same people will message their friends and say “I told you so.” Today Jagex released Soloman’s Shop, introducing a fully fledged cash shop into RuneScape. With its initial launch, Jagex will only offer purely cosmetic items for sale. Players are able to buy cosmetic outfits, new “enhanced” animations, emotes, titles, and more. The shop is run on Runecoins, which can be purchased at the price of $4.99 per 200 points, with higher purchases receiving bonus coins similar to Squeal of Fortune with free spins. Items range widely in price, up to 900 for a banner that tells everyone how awesome you are, and 1620 for a complete pack of assassin outfits and emotes.

Members can redeem 200 points for free for the time being, and also receive a 10% discount on items purchased through the store. Free players are not so lucky, however they do have access to the Solomon’s Store.

First Impressions: RuneScape Evolution of Combat


Note: This is a beta preview. All details are subject to change before the update goes live.

If I had one word to describe the RuneScape combat upgrade, it would be overwhelming. I don’t even know where to start with this preview, so buckle yourself in and let’s get rolling. RuneScape’s combat system has, for the most part, remained unchanged since RuneScape 2 launched in 2004. Updates over the years have attempted to bring in changes, from set effects, special attacks, and most recently absorption and health boosts, but these have been minor and unsubstantial in the overall scheme of things. Over the years, much of the older equipment has become outdated, obsolete, and as a result: Unused. So with the Evolution of Combat update, Jagex is overhauling both player equipment, abilities, and mobs to bring RuneScape’s combat system into 2012.

The combat level system has been reworked to sport a level cap of 200 over the current 138. Likewise, the mobs you find around the world have been given the same treatment, altering their combat level to more accurately portray their power. The combat level change comes with a drawback, however, as creatures that are far lower level than you (30+) will give reduced experience, or no experience at all. Thankfully this experience reduction does not transfer to slayer tasks.

Health is now wildly different than it was under the old system. HP has been exponentially increased to the point where, at later levels, your health can extend well over ten thousand. Your maximum health is now determined by a combination of constitution level, the health boost of the armor you are wearing, and any other temporary boosts offered through in-game activities. To reflect this change, food has also had a drastic makeover to dynamically alter its healing properties based on your constitution level. To keep the system balanced, however, lower level players will find that high level food scales down to offer a more appropriate healing for their level.

If you have any familiarity with MMOs, the new RuneScape system should come as a very familiar game. Abilities are activated by pressing their corresponding buttons or clicking on the ability bar/book, and encompass everything from instant damage, damage over time, area of effect, etc. The defense abilities, for instance, are dedicated to preventing and offsetting damage, while the constitution book is more based in recovering health. Regardless of your choice of combat style (Melee, Ranged, Magic), just about the same options are available for the picking, while defensive abilities are more universal.

New Vs Old

I’m going to use the word overwhelming again to describe coming into this new update as a decently high level player. If you have ever played an MMO beta that allowed you to create a max-level character, you’ll know the feeling. Rather than enjoying the smooth ride that would have been leveling up, I instead found myself spending well over an hour comparing stats, weapon requirements, effects, etc. Perhaps it would have been better to start anew, but I had neither the time nor patience to endure RuneScape’s long grind to level.

Right now, the Evolution of Combat has a lot of work ahead of it. Currently combat is far too heavily reliant on the use of the ability bar, a change which the community has not reacted positively to. In response, Jagex has promised that future updates to the beta will put less focus on button mashing the ability bar. Additionally, a new feature which lowers the experience gained for creatures much lower level than the player’s current combat level is being tweaked, and possibly removed in a future update.

 

Jagex Rethinking RuneScape Bonus Experience Weekends


Bonus XP weekends may be on their way out in RuneScape. While well intended in nature, the events tend to play hell with the economy, with the prices of goods spiking from the time of announcement until the event, with prices of finished goods crashing afterward as players flood the market with millions of crafted items. Not that this means the end of bonus experience events. Jagex occasionally releases special items which boost xp in activities, which will likely fully replace the weekend events.

With an economy heavily focused around the manufacturing and selling of player-crafted goods, RuneScape sits on a different pedestal where a weekend event like the one Jagex has run for the past few years could be more detrimental than helpful. Only time will tell as to how Jagex will replace the current bonus weekend system.

Getting A Beta Perspective: Evolution of Combat [RuneScape]


Assuming you aren’t already in the beta, I’ve thrown together a quick video showcasing some of the new combat abilities in the Evolution of Combat beta. If you are a current member, you can beta test the Evolution of Combat update by logging in on the appropriate weekend. Otherwise, if you were sent a beta invitation by Jagex, you can log in regardless of the weekend events.

I will have a full written preview in the next couple of days.