
Here at MMO Fallout, it’s essentially my job to cover the the good and the bad side of corporate PR, and I have to say that ultimately the two traits that can make or break a company following an “incident” are communication and timing of response. On one hand, you’ll find that a lot of the negative attention towards Cryptic Studios here has to do with announcements that are originally poorly worded and full of holes, that not only allow but generate their own wild speculation that causes an uproar by the community, only for Cryptic to post a slightly more articulate explanation days later after the forums have drowned in its own rage.
Since this is a direct followup to the Turbine Offer Wall seen below this, I won’t be redundant and pack the whole article into one sentence: In a posting on Turbine’s forums the day of the “incident” with the offer wall, Turbine’s own Marketroid posted to clarify that, aside from username and email, nothing was being transmitted to offerers, and ensuring players that neither Super Rewards nor Playspan were selling that information to outside companies. You can take this with however much salt you want, but the post goes on to mention Super Rewards has also deleted the email addresses from their databases.
Meanwhile, what is the status of the offer wall? For now: Defunct.
“Based on your feedback, we’re stepping away from the ‘Offer’ category for now. We’ll keep exploring alternate ways for players who want points to get them. We’ll also continue to innovate in pricing and accessibility because that’s who we are. As of today, the Offer Wall is coming down. We’ll collect all the feedback we’ve received over the last few days and will use it to guide future decisions.”
-Marketroid, Turbine, on DDO offer wall.
For a company to clean up a mess like this in less than 48 hours is pretty impressive. I’ve always said that, say what you want about Dungeons and Dragons Online or Lord of the Rings Online (both of which are quality games), but Turbine has a long history of righting what they genuinely screw up on, and in a quick and efficient manner that doesn’t condescend to their players, or even get into flame wars with their players.
This unsolicited testimonial to Turbine is brought to you by: Turbine Points! The-I’m just kidding.
More news on Turbine and Dungeons and Dragons Online as it appears.




