Back before Mortal Online launched, I believe it was Henrik who said Star Vault could easily find a publisher, but they would be forced to alter a lot of the game’s content in order to please them, and allow the game to ship. Since then, I’ve been thinking about the relationship many developers have with their publishers, and I can only describe it one way: Battered person syndrome. How many times have you heard of major parts removed from a game, not because the developer decided upon it, but because the publisher demanded it? Electronic Arts (most memorably with Spore) is guilty of it, as are most other big name publishers. In fact, with many MMOs it feels as if the publisher does all the talking, while the developer sits in the back and hopes it’s not doing anything that will result in a beating after the press conference. This is, of course, no different than your local television station choosing not to air certain stories because an advertiser doesn’t like them, or the firing of a Gamespot employee because of his Kane and Lynch review, but the standard seems to be that the publisher wears the pants in the relationship.
So why is it that whenever I think of gPotato (or Gala-Net), I think of Jerry Lewis? A bumbling, fumbling figure who is always apologizing but never really taking control of what goes on around him. You can’t help but feel this way every time a major issue comes up in the game, be it the cash shop prices, the fear of death mechanic, and now the curse mechanic, among others, where Gala-Net comes back and says “Sorry, we can’t do anything. All we can do is forward your suggestions to Astrum Nival, and hope they implement updates.” This has become the token response and offers up plenty of reason as to why I declared Allods Online as potentially the biggest PR disaster of 2010.
Is Astrum Nival really in such a position where they can dictate the terms to their publisher, in a direct opposite to what is generally an “industry standard,” as disturbing as that terminology sounds? Does the potential for Gala-Net to say “either you start listening to us or you’ll have no publisher,” instill such little fear, that AN could turn around and say “that’s okay, we have X other publishers lined up to put our game out, under our terms.” Or is Astrum Nival really just the Duke Nukem of developers, where when poor old gPotato sends their fifth courier of the week with humble requests, they are met with a short and concise “blow it out your ass,” followed by a round of buckshot to the chest, with gPotato only receiving a response a week later when the messenger’s disembodied head appears in the mail, accompanied by a single-word letter: “no.”
I have always noted here on MMO Fallout that, as far as cash shop grinders go, Gala-Net publishes some of the better quality titles. Not that my word holds much sway, but Allods Online and Aika Online were the only two cash shop grinders to make much of an appearance here on MMO Fallout, and really many other MMO news websites. The difference between Aika and Allods, however, is that when Aika Online had its own cash shop issues (region issues) they managed to fix it in a way that satisfied almost everyone involved.
Watching gPotato deal with Astrum Nival is akin to a friend in a bad relationship who refuses to acknowledge the stagnant environment, despite their consistent somber appearance, and the little fact that they break out sobbing whenever the conversation turns to the estranged partner. So you continue to watch as the explanations become more desperate; doing it for the kid, there’s still hope, doesn’t want all the time to be wasted, it will resolve itself, think about the good times, etc.
But speaking of the child, where is Allods Online in all of this feud? Not neglected, but I have a feeling he wouldn’t be very appreciative of the treatment he is receiving. He certainly would be a lot more popular in school if his parent (Astrum Nival) would stop embarrassing him and losing him friends by showing pictures of the time he wet the bed (last week), and had to wear mom’s underwear for the day because all of his was in the wash. And where will we find Astrum Nival and Gala-Net when they enter his bedroom to find a note on the table, and an empty bottle of sleeping pills on the desk? They will find that it’s too late to settle their differences, have the two teams actually listen to what the other has to say, and perhaps treat each other like they took a small interest in what the other was saying.
And at the end of the day, when Astrum Nival is standing over its only creation, wondering how those years of development could have gone down the drain, the president of Gala-Net will look on with a massive grin on his face, as he announces, “I’m sorry to hear about your loss, but I have good news. Aika Online just launched its next expansion, and we have two upcoming MMOs we’ll be publishing in addition to our current list of seven. Hey listen, if you have a new MMO coming up, you know where to contact us, but I can’t promise much: Very busy with publishing offers.”
Perhaps I’m just personalizing this on a level too far.
MMO Fallout 